Shake Shack

Employer Branding Manager


Home Office, 225 Varick Street Suite 301, New York, NY 10014

Full time
Posted 6 hours ago

We Stand For Something Good 
Our secret to leading the way in hospitality? We put our people first! 
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing. 
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day. 


Employer Branding Manager

As the Employer Branding Manager, you will support the Recruiting organization by developing and leading recruitment marketing content and campaigns that drive brand awareness, attract top talent, and activate candidates. This role will work cross-functionally with the Marketing department driving our employee valuation proposition (EVP) as we look to attract and engage top talent. This is a hybrid opportunity in the NYC Home Office and any candidate in this position will be expected to be able to work in the office 3 days a week. 

Key Responsibilities 

  • Develop a wide range of messaging that expresses our Employee Value Proposition and elevates our brand in the talent acquisition landscape 

  • Establish and execute the recruitment marketing campaign strategy across core social media platforms to attract the target audience and build proactive pipelines of top diverse talent 

  • Advance Talent Acquisition digital attraction strategy by maintaining our media strategy, creating social media content, and analyzing performance data to drive and optimize usage. 

  • Manage and maximize employment branding opportunities with our current social platforms. (LinkedIn, CareerArc, Facebook, Instagram, Twitter) 

  • Increase the visibility of our job openings by running the build and performance of programmatic campaigns and managing sponsorships. 

  • Partner with our internal Marketing team to find opportunities to drive career site performance, update content and enhance the candidate experience. 

  • Serve as a strategic advisor to Talent Acquisition and broader business partners, including Communications and D&I, on recruitment marketing campaign tactics and content. 

  • Champion the candidate experience from first touchpoint to onboarding, ensuring all external recruiting content/communications are representing our EVP and high-quality, and partnering with other creative teams on delivery as needed. 

  • Analyze and present key recruitment marketing metrics to inform new and ongoing campaigns, programs, content, and tactics, and provide business insights, i.e., monthly scorecard and quarterly business reviews 

  • Create internal team communications that drive productivity and collaboration, and provide support for business facing communications that demonstrate scope and impact of Recruiting 


Knowledge, Skills, Abilities 

  • 4-6 years of experience

  • Bachelor’s degree in marketing, Human Resources, Communications, Digital media or a related field 

  • Experience developing creative and innovative strategies for websites, social media, target campaigns, email marketing, and search engine optimization. 

  • Experience in restaurants, retail, or hospitality is preferred. 

  • We are looking for someone who is curious, innovative, data-driven, a creative problem solver, collaborative, and able to build positive relationships. 


Related Experience 

  • 5 or more years leading recruitment marketing/employer brand/digital marketing strategies 

  • 2 or more years experience partnering with a recruitment marketing agency 


Benefits include 
Medical, Dental, and Vision Insurance 
Transit Discount Program 
401K Plan with Company Match 
Paid Time Off Program 
Flexible Spending Accounts 
Employee Dining Program 
Referral Bonus 
Online Training Program 
Career Development 
Corporate Fitness Discount Programs 
Choice of Global Cash Card or Direct Deposit 


Pay Range - $98,860.00 - $126,060.00

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

We are expanding across the U.S. and around the world! Join our #ShackFam 

Shake Shack is an Equal Opportunity Employer 
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.