Home Office, 225 Varick Street Suite 301, New York, NY 10014
Job Summary
The Senior Digital Product Analyst will be responsible for researching, collecting, and analyzing data across all of Shake Shack’s digital ecosystem, which includes all of our first party digital products (app, web, and kiosk) and our digital marketing channels(paid, pay-to-play, and owned & operated. The Senior Digital Product Analyst leads comprehensive analysis and insight gathering to help the business & digital partners make informed decisions about the evolution of our digital guest experiences and digital marketing strategies. Working closely with cross-functional teams, leadership, and external collaborators, this role will be instrumental in analyzing and visualizing data from a variety of platforms and services, while also pushing the organization to mature its utilization and understanding of these insights.
Job Responsibilities and Duties
Data Analysis & Visualization: Own the analysis and visualization of Shake Shack’s marketing and product efforts related to digital marketing, kiosk, app, and web, applying the insights learned about guest behavior to assess platform and campaign effectiveness
Digital Marketing & Product Funnel Analysis: Collaborate closely with the digital product, design, and digital marketing teams in conducting funnel & cohort level analysis, identifying roadmap and business opportunities based on learnings
Digital Marketing Dashboarding: Partner with the Digital Marketing team, agencies and vendors to develop and maintain actionable dashboards and reports that will guide strategic decision-making
Digital Product Dashboarding: Enable self-service reporting for stakeholders throughout the organization for critical business metrics by creating & maintaining dashboards and reporting tools
Cross Functional Collaboration: Partner with Engineering, Data, and Guest Insights counterparts in the governance of data orchestration needed to enable analysis by providing requirements and guidance on needed capabilities, including translating functional requirements between the business and engineering to ensure functional requirements match the needs of the business
Analytics Tracking: Own analytics requirements, defining & testing what events should be implemented in order to track feature and project successes
Knowledge, Skills, Abilities
Direct data analysis and data visualization required
Ability to take complex data and visualize it into a business story
Direct experience with Google Analytics, BigQuery, and Snowflake required
Experience with mParticle, Braze, customer insights platforms, and Tableau a plus
Strong SQL development skills desired, writing complex queries and stored procedures with SQL
Strong knowledge of best practices for dashboards and visualizations is required
Excellent communicator with internal and external partners at all levels of an organization
Effectively manage time across competing priorities to meet deadlines and deliver high-quality results
Education Requirements
Bachelor's Degree or equivalent work experience
Education or Certificate Details Work Experience
3-6 years
Related Experience
Direct experience with Google Analytics, BigQuery, and Snowflake required • Strong SQL development skills desired, writing complex queries and stored procedures with SQL
Data visualization experience with a strong preference for Tableau proficiency
Expert proficiency in Microsoft Office suite including Excel pivot tables and data cleaning
Familiarity with CDPs and marketing automation platforms preferred
Competencies
Self-Development & Growth
Interpersonal Skills & Empathy
Effective Communication
Knowing the Business
Organization & Delegation
Driving & Delivering Result
*Shake Shack will not sponsor work visa applicants in connection with this position. Future sponsorship will not be considered. *
Pay Range - $98,860.00 - $126,060.00About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
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We Stand For Something Good
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
A Look Inside Our Culture
Behind every elevated experience is our Team Members and culture of Enlightened Hospitality! We strive to foster a culture that is welcoming, inclusive and allows our Team Members to thrive. Watch this video to see what makes Shake Shack a great place to work.
Grow Your Career With Us
We are committed to developing future leaders here at Shake Shack. We provide our team members with the tools, resources, and learning opportunities they need to succeed and to grow. Watch this video to explore the possibilities for your career at Shake Shack.
Welcome to an Inclusive and Uplifting Environment
At Shake Shack not only do we Stand for Something Good, but we want YOU to! We are proud to have received recognition for our Inclusive Policies & Practices four years in a row and counting! With numerous employee led resource groups, mentorship pairings, and career-growth opportunities to fit your aspirations, we are confident you’ll find your place here to thrive as your authentic self.